*** Why Advertising? (or Propaganda, whatever)

**** Combating narratives

**** Offering alternatives, information/education

*** For a new strategy of Anarchist propaganda

**** Purposes and the Target Audience

**** Medium is the Message

**** Unequivocality and consistency

**** Legibility, Simplicity

**** Avenues of expression

**** Challenges

*** ADDENDUM: A case study of CrimethInc.